Getting the Right Advice

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I recently said to a person, “Would you rather I cheered as you leap over the edge of a cliff or say something to stop you from jumping?” As I’m sure you can appreciate, it was a tough conversation.

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A true friend is a person that says something to you when they think you’re in danger of losing your shirt in a business deal. A Facebook friend is a person that clicks “like” at the stupid idea just before you lose your house.

The silly thing is that we often get disgruntled by the friend who is trying to provide some guidance….and in our exuberance, we don’t listen to what they are trying to say to us. After all, who are they to pour a bucket of cold water on the brilliant new venture we’re just about to invest in?

The other night, I found myself in these exact circumstances but on the other side of the fence. A few friends were trying to provide me with some good advice about a new project I was about to embark upon.

In my arrogance, all I could think about was saying to them, “So what’s the view like from the cheap seats?” Gratefully, I didn’t say the words aloud but rest assured, I was thinking them.

It took me about half an hour to calm down and realise what they were suggesting had wisdom and despite my emotions they weren’t against me. In the end, after careful consideration I decided to adopt many of their suggestions. BTW, the project I’m working upon revolves around helping a group of young people reach their full potential.

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Saturday Musings – Are You Limiting Yourself?

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Determining your own limitations is often necessary for your very survival but are you placing limitations upon yourself that you’ve accidentally embraced? As we journey through life there are many well meaning people that say things to us that impose limitations upon our thinking. Isn’t it time to snap the shackles of good intentions?

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A silly example of this can be a belief that you can’t sing. You may not be able to sing like Pavarotti but “can’t sing?”, I think not. It’s the rare individual that can’t actually sing but most of the population have bought into limitation that not only can’t they sing but for the sake of those people around them, they shouldn’t sing.

Have you allowed others to limit what you are capable? Such as, you have to work to pay the mortgage, so the bank now sets the limits for your own life. You can’t start that business you’ve always wanted to because of the financial risk. You have a sense that you’re in a mess and you can’t do anything without disaster befalling you.

You could believe that last statement or make decisions that break the bindings of the limitations that you have embraced for your life. Sometimes a simple decision maybe to just sell the house....

A number of years ago Roselyn and I were having a cup of tea and lamenting the fact that our two eldest children were wanting to borrow our second car all the time. Sometimes they wanted the car at the same time and we had to have the wisdom of Solomon to decide who could borrow it.

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Marketing Values Not Just Value

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Last night I watched an interesting video which really challenged the whole notion of the way I’d thought about marketing. For me, marketing had always been about informing people about the benefits of a product/service and explaining how it’s awesome! What I’d missed in my thinking was the reason “why” a business behaves the way it does and how this concept impacts customers.

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The below circle diagram illustrates how most marketers think about their marketing activities. They proceed from the outside of “What” they do and move inwards towards “How” they do it and finally some get to the “Why” they do what they do.


Values

Pause to think about this for a second. Brochures inevitably espouse the “What” is great about a product and “How” it’s going to benefit you. There’s nothing inherently wrong with this approach other than the “Why” you made the product has been left out.

In the video, the presenter encouraged the group of entrepreneurs he was sharing with to work from the inside of the circle to the outside. Talk about the “Why” and work your way out to the “How” and “What”.

He then highlighted that both “Apple” and “Harley-Davidson” use this approach in all their marketing communications. When customers understand the “Why” they then begin to associate with the company’s values.

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mgilmour
Yes it was a Simon Sinek video. I'm not sure at this stage how valid his position is but it is definitely thought provoking. I kno... Read More
09 June 2018
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Does .ICU Have Legs?

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I just received a press release from the backers of the new gTLD extension .ICU. I’ve received a lot of different releases from different new gTLDs and it was tempting to put this release in the circular out tray beneath the desk….but then a few things caught my eye that caused me to hesitate.

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Kevin KopasLars JensenFor a start, the people behind .ICU include Kevin Kopas and Lars Jensen. Both founders have massive amounts of experience in the registry and registrar space with contacts that would leave most new gTLDs incredibly envious. Combine the contacts with their unique energy and drive and you have a formidable combination destined for success.

According to the press release .ICU already has over 100 registrars selling the extension and this is growing rapidly on the back of having CentralNic providing the backend services. So it would appear that despite the inevitable ICANN delays the two founders have been very busy indeed!

And then there’s the extension itself, ICU which is an acronym of “I See you”. The first thing that came to my mind when I saw this was the blockbuster movie “Avatar” where the main character would say to one another, “I see you.” For those of you that have been living under a rock, director James Cameron, is currently filming the movie sequels so the term “ICU” will be well and truly in the vernacular.

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kosap1
@Guest - doob, It most definitely does stand for Intensive Care Unit, but also has other meanings. While I have no objection to an... Read More
15 June 2018
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Domain Investors Benefit From Global Online Advertising Trends

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Each year, venerable venture capitalist firm Kleiner Perkins, releases a slide deck which has become the “State of the Union” for the Internet. Of the 294 slides, a number immediately caught my attention as they directly impact domain traffic monetisation.

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There are over 3.6B Internet users in the world which represents 49% of the world’s population. The growth in the number of new Internet users getting online is slowing from 12% in 2016 to 7% in 2017. Eventually, you would expect the rate of growth to asymptote at the rate of population growth globally.

What this shows is the Internet is the single largest marketplace in the world and more than that....it's accessible by everyone. Natural type-in domain traffic should continue to increase at similar rates to the overall growth rate. User sophistication and technological innovations will and has impacted this rate of growth. The challenge as always been how to best remove the junk traffic from the real traffic.....more on this in a future article.

Internet User Growth

Internet advertising spend for 2017 in the USA continued to move upwards by 21% to a peak of $88B. Since the growth in the number of online users in the USA is almost flat the value per user from an advertiser’s perspective is continuing to increase. This will place an upward pressure on EPC rates and make domains with traffic that much more valuable.

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